Like other forms of massage, Facial Massage relieves tension, promotes relaxation and restores energy to your face and body by increasing circulation. Facial massage increases blood flow, which reduces puffy, pale skin and restores a healthy glow. Regular facial massages also work to tighten and lift the facial muscles, giving the skin a more youthful appearance.
(Source: Massage Therapy 101, www.massagetherapy101.com)